Recruitment for Digital Marketing Specialist at SIMS Nigeria Limited

Application Closing Date
6th December, 2021.

SIMS Nigeria Limited – We specialize in the assembly, distribution and sales of consumer electronics from major brands such as – Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic.

Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location:  Lagos
Employment Type: Full-time

Job Description

  • Perform on-page SEO.
  • Front end website content management (publish articles on client blog page).
  • Email newsletter set-up.
  • Ad manager (Facebook, Instagram, YouTube, Display, Search, PPC).
  • Site analytics, metrics and campaign reporting.
  • Audience research.
  • Pay Per Click (PPC) and Search Ad campaign creation and management on Google Search & Search networks as per client goals.
  • Display & Video Ads campaign creation and management through Google Display Network & Youtube as per client goals.
  • Social Media advertising/ Daily promotions across Facebook, Instagram, Twitter & LinkedIn as per client goals.
  • Manage and continually optimize paid search, content, display, and other online advertising campaigns as per client goals.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search as per client goals.
  • Provide oversight, manage, and be able to generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid media initiatives.
  • Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing, and build-out of new campaigns.
  • Daily, weekly and monthly tracking of key performance metrics for individual campaigns.
  • Google my Business registration and verification of clients’ accounts.
  • Google my Business profile management and post updates.
  • On-Page and Off-Page SEO optimization of client websites (primarily WordPress).
  • Develop, implement, and manage clients’ web audit requests.
  • Create customized & targeted SEO solutions to maximize the effectiveness of search campaigns.
  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, backlink development, and other SEO-related activities.
  • Monitor and report on metrics such as keyword ranking, the effectiveness of site optimization, etc.
  • Design and implement direct email marketing campaign.

Job Requirements

  • Candidates should possess a Bachelor’s Degree / HND qualification.
  • 3 – 5 years work experience.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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